Today’s job involved commercial photography for Redrow Homes and Enterprise Car Rentals who have joined forces at he Redrow site in York in order to provide a shared car that residents can book out as and whent they need it. As the Redow development is close to the city centre, the developers are hoping that many residents will not have the need for a car and will be able to commute by public transport during the week. However, we all need a car at some point, maybe at the weekend or for a special trip, so the two companies have joined up for a scheme whereby a rental car is available on site at all times and can be booked out by residents on an as needs basis. This will contribute greatly towards the current environmental issues facing all of us and it seems to be an idea that will become widely adopted. My job was to capture a few press and PR images to go along with the press release.

Back again at The Granary in York for a Redrow PR shoot. This time my brief was to capture some images to go with a story decribing the scheme run in conjunction with Enterprise Car Rental whereby a car is left permanently on the development and can be booked out by residents who only need a car for occasional use. This allows the residents of the new development to commute into York on public transport and use the car when required. The light was pretty harsh and I had to use a background that didn’t have a car on the driveway already. This meant shooting straight into the sun so I had to use a lot of flash to overpower the harsh light. I used a couple of Profoto A1 speedlights, unmodified and just about on full power to get the images. I also popped off a few shots of the team in front of the Redrow sinage which was much easier as the light was more off to the side.