One of my regular clients, a marketing agent in Leeds, booked me to shoot a few PR images for Ashberry Homes at their new site in Howden. Ashberry Homes is a subsidiary company of Bellway Homes, whom I’ve done a lot of PR shoots for over the past couple of years, but this was my first shoot for Ashberry Homes and it was to illustrate a story about Ashberry providing football kit for Howden FC.
The brief was to get socially distamced group shots of some of the players with the site manager, plus some staged shots of the players bricklaying. As with all good PR shoots, nothing went to plan; the site was in its very early stages and only the groundworks guys were there levelling up. There were no bricklayers around and not even any bricks! This is where you have to be prepared to think on your feet and come up with something else but still along the same theme. With this in mind, we got one of the big earth movers to park up so that I could pose the team on this with a subtle bit of Ashberyy branding on the flags in the background.
Here’s a sample of the images that I created using a Nikon D5 and 14-24mm lens with the key light coming from a Profoto B1x head with no modifier attached.